VIENNABERLINLONDONDUBAI
A DR. PUSCHNEGG BRAND
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Glückskind

Bold, playful and unmistakably different

For Glückskind, we created a brand identity that captures the energy, personality and spontaneity of a place designed for unforgettable nights and memorable moments.

Glückskind
TYPE
Naming / Brand Strategy / Website Design / Interior Concept Support

LOCATION

Vienna

Glückskind detail

The private Cocktail Kitchen Club was created for people who appreciate great food, creative drinks and a vibrant atmosphere. Located in the heart of Vienna, the concept combines dining, socialising and nightlife in one distinctive destination.

Glückskind
Glückskind
Glückskind lifestyle

From the brand name and visual identity to the website and interior concept, every touchpoint was designed to create a coherent and memorable experience. The result is a brand that feels confident, contemporary and full of personality — a destination that stands out in Vienna's competitive hospitality scene and makes a lasting impression long before the first cocktail is served. Developed in collaboration with L.S.D. Gastronomiekonzepte, the project combines hospitality, design and storytelling to create a truly distinctive destination.

Glückskind

Dr. Kristina Worseg is one of Austria's most recognised experts in aesthetic medicine and beauty. Her commitment to quality, innovation and excellence provided the foundation for a brand experience that combines medical expertise with a modern, lifestyle-oriented aesthetic.

Glückskind campaign

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