ABOUTUS
NAWAR is an international brand consultancy helping ambitious businesses across the GCC build brands that are clear, distinctive and commercially effective.
Clarity Creates Value
In competitive markets, attention alone is not enough. The brands that succeed communicate a clear purpose, a distinctive position and a compelling reason to be chosen.
European Expertise. GCC Ambition.
Built on more than a decade of experience across Austria and Europe, NAWAR brings together strategic thinking, internationally recognised design and a deep understanding of growth-driven markets.
Beyond Design
A brand is more than a logo or a website. It shapes perception, influences decisions and creates the foundation for long-term business success.
NAWAR
An international brand consultancy helping ambitious businesses across the GCC build brands that are clear, distinctive and commercially effective.
Designed For Long-Term Relevance
Markets change. Audiences evolve. Trends come and go. Lasting brands remain relevant because they are built on strong foundations rather than short-term attention.
Where Vision Meets Execution
Ideas create potential. Execution creates value. By combining strategy, design and transformation, we help organisations turn vision into meaningful growth.
What We Do
Brands are not built through design alone. They are built through clarity, strategic thinking and a deep understanding of what makes a business valuable.
Our Vision
We believe the strongest brands are not the loudest. They are the clearest. Our vision is to help ambitious organisations create brands that people understand, remember and choose.
Strategy Before Aesthetics
Before identities are designed and campaigns are launched, the right questions need to be answered. Strong brands are built on clear positioning and strategic direction.
Clarity Creates Value
In competitive markets, attention alone is not enough. The brands that succeed communicate a clear purpose, a distinctive position and a compelling reason to be chosen.
European Expertise. GCC Ambition.
Built on more than a decade of experience across Austria and Europe, NAWAR brings together strategic thinking, internationally recognised design and a deep understanding of growth-driven markets.
Beyond Design
A brand is more than a logo or a website. It shapes perception, influences decisions and creates the foundation for long-term business success.
NAWAR
An international brand consultancy helping ambitious businesses across the GCC build brands that are clear, distinctive and commercially effective.
Designed For Long-Term Relevance
Markets change. Audiences evolve. Trends come and go. Lasting brands remain relevant because they are built on strong foundations rather than short-term attention.
Where Vision Meets Execution
Ideas create potential. Execution creates value. By combining strategy, design and transformation, we help organisations turn vision into meaningful growth.
What We Do
Brands are not built through design alone. They are built through clarity, strategic thinking and a deep understanding of what makes a business valuable.
Our Vision
We believe the strongest brands are not the loudest. They are the clearest. Our vision is to help ambitious organisations create brands that people understand, remember and choose.
Strategy Before Aesthetics
Before identities are designed and campaigns are launched, the right questions need to be answered. Strong brands are built on clear positioning and strategic direction.
Our Background
Built on more than a decade of experience across Europe, our team combines strategic expertise, creative excellence and internationally recognised design to create brands that drive growth and create lasting value.
What We Do
Brands are not built through design alone. They are built through clarity, strategic thinking and a deep understanding of what makes a business valuable. At NAWAR, we combine brand strategy, positioning, design and transformation to help organisations create meaningful differentiation in competitive markets. From healthcare and hospitality to real estate, FMCG and corporate branding, we develop brands that do more than attract attention. They create relevance, strengthen perception and support long-term business growth.
Our Vision
We believe the strongest brands are not the loudest. They are the clearest. Our vision is to help ambitious organisations create brands that people understand, remember and choose. By combining European strategic expertise with a deep understanding of the GCC market, we help businesses transform vision into lasting value. Because great brands are not built for today alone. They are built for the future.
Dr. Sarah Puschnegg
Dr. Sarah Puschnegg is an award-winning brand strategist, designer and founder of NAWAR. Over the past decade, she has developed brands, identities and digital experiences for businesses across Europe, ranging from healthcare and hospitality to real estate, premium consumer products and corporate brands.
Her work has been recognised by some of the world's most respected design juries, including multiple iF Design Awards, Red Dot Awards, German Brand Awards and the Austrian State Prize for Design. Today, Sarah brings her experience in strategy, positioning and premium brand development to the GCC, helping ambitious businesses create brands that combine commercial success with lasting relevance.
Dr. Sarah Puschnegg
Dr. Sarah Puschnegg is an award-winning brand strategist, designer and founder of NAWAR. Over the past decade, she has developed brands, identities and digital experiences for businesses across Europe, ranging from healthcare and hospitality to real estate, premium consumer products and corporate brands.
Her work has been recognised by some of the world's most respected design juries, including multiple iF Design Awards, Red Dot Awards, German Brand Awards and the Austrian State Prize for Design. Today, Sarah brings her experience in strategy, positioning and premium brand development to the GCC, helping ambitious businesses create brands that combine commercial success with lasting relevance.
THE PEOPLE BEHIND THE WORK
Our Team
Meet the experts behind our success.
Ines Berghoffer
Art Director
Mag. Kerstin Steiner
Web & Social Media
Julia Catch
Social Media
Nina Lutz MA
Designerin
Ingrid Puschnegg
Interior & Organization
Céline Liebi
Designerin
Jessica Lürkens
Designerin
Pia Schneider
HR Managerin
Advisory Board
The experienced voices that shape our strategic direction.
Dr. Marcus Weber
Strategic brand advisor with over two decades of experience across European luxury and premium markets.
Khalid Al-Mansouri
GCC market strategist and former CMO of a leading UAE conglomerate, specialising in regional brand positioning.
Prof. Elena Kovacs
Professor of Design Strategy and Visual Communication, recognised by international design juries across Europe.